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Foothill Boulevard Streetscape Study, Oakland, California

Dr. Ferrell worked with Design, Community & Environment, to develop streetscape plan for Foothill Boulevard from Sausal Creek (just north of Fruitvale Boulevard) to High Street in Oakland.  A series of public meetings for neighborhood residents and business owners were held to gather information on the needs and design goals of the community. Based on this input, a set of design plans were prepared that aimed at enhancing the area’s physical character, and improving non-motorized circulation along Foothill Boulevard. Dr. Ferrell analyzed the existing circulation conditions in the study area, including a level of service analysis at key intersections using Synchro, the five-year previous history of collisions in the study area using the Statewide Integrated Traffic Records System (SWITRS), a survey of on-streetparking spaces and occupancies during the weekday and weekend peak periods, anda survey of bicycle and pedestrian volumes throughout the study area.  Based on these data, Dr. Ferrell developedand analyzed alternative improvement plans for the study area.  The final design plans included the removal of lanes of traffic, the installation of “sharrow” bicycle lanes, widened sidewalks, intersection bulb-outs, and the installation of center medians/islands.  These changes will help “calm” vehicular traffic in the area, making the area more attractive as apedestrian destination.

Foothill/High/Melrose Streetscape Study, Oakland, California

Dr. Ferrell worked with Design, Community & Environment to develop a streetscape plan for the Foothill Boulevard from High Street to Cole Street, High Street from Bancroft Avenue to Courtland Avenue and Bancroft Avenue from Fairfax Avenue to Cole Street.  Dr. Ferrell analyzed the existing circulation conditions in the study area, including a level of service analysis at key intersections using Synchro, the five-year previous history ofcollisions in the study area using the Statewide Integrated Traffic Records System (SWITRS), a survey of on-street parking spaces and occupancies during the weekday and weekend peak periods, and a survey of bicycle and pedestrian volumes throughout the study area.  Based on these data, Dr. Ferrell helped develop and analyze alternative improvement plans for the study area, all aimed at enhancing the area’s physical character and improving non-motorized circulation along Foothill Boulevard.